Meeting Announcement
May 18, 2010

 On Tuesday May 18th we are having our section meeting at the Linwood Dunn
Theater - 1313 N. Vine St. Hollywood.
 
Free parking in the lot at the rear of the building.
Pre-show social hour 6:30pm, Presentation begins at 7:30pm
 
The Program topic will be "New Efficiencies for Contribution Level Encoding"

Utilizing new encoding and advanced IP/fiber delivery, along with improved
latency, learn about the practical advantages for delivering HDTV/DTV
content within a distribution system using 10-bit coding and 4:2:2
quantization as a practical level of content quality for backup, storage,
and further repurposing prior to full distribution.

The evening¹s presenters include a speaker from ATEME, who will highlight
some of the major new improvements to picture quality from initial encoding
through multi-generation encoding and decoding cycles.  For example, the
impact to live broadcasters is to create an improved 10-bit 4:2:2 quantized
higher quality archive copy of the live content ³on the fly², which can then
be set aside and repurposed later with improved utility, or, to improve
their immediate delivery of that content live to a digital theater such as
for an improved ³pay for view² concert or sports event.

In addition Telestream will also be presenting.

Studios can also benefit by being able to encode and forward high enough
quality working masters within their networks for the purposes of additional
work, or contributing additional elements to that content at a later time,
such as for captioning, subtitles, and additional language tracks.  They can
also create derivative copies from the high quality encoded master
internationally.
 
Paul Chapman
Hollywood Section Chair.

www.hsmpte.org
www.smpte.org
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This evening¹s presentation panel includes:

David Ramirez, Manager of Applications & Systems Engineering at ATEME for
the Americas region.
He oversees the development of solutions and system
architectures from contribution to IPTV. He has previously held senior
engineering positions at TANDBERG Television and FOX Cable Networks. He
holds a BSEE from the University of Arizona.

In summary, David¹s presentation will cover the advantages of using 10bit
compression for contribution applications. We highlight the major technology
points and the industry shift towards this standard.
 
-Improves coding efficiency by an average of 5% to 20%.
-Preserves 10-bit native video quality from professional cameras all the way
down to distribution edge
-Preserves video quality and integrity during encode-decode
multi-generations
-Reducing coding artifacts in video sequences with large low textured areas

Chuck Buelow
Western Regional Sales Manager
Telestream, Inc.

Title: Simplifying Production to Post Production of mutli-camera live events

Sub-title: “Simplifying your multi-camera production/post production workflows with next-gen encoder products”

Synopsis: New technologies and products are closing the gap between production and post production
 of live multi-camera events. Using these new technologies one can now capture multiple camera feeds
 and edit in using multi-clip mode concurrently. Eliminating the production/post gap creates an efficient
 workflow while at the same time cuts cost and equipment needed to support on-site live events.